5 Important Ways to Increase Google Keyword Rankings
Data journalists, graphic designers, and digital marketers may use tactics to infuse their content to boost search rankings. However, you may need to perform a site audit before you get started.
Check out how these six visual storytelling techniques will improve your Google keyword ranking:
1. Make engaging visual stories
It doesn’t matter how much Google, Bing, and other search engines update their algorithms, the name of the game is still quality content that naturally attracts visitors. Websites that offer users what they are searching for will always be more popular, and more popular websites will rank higher in search almost always.
Since the human brain is hardwired to consume images-almost half of our gray matter is devoted to visual processing. Vibrant imagery is an efficient and powerful way of communication. So it is no wonder visual storytelling has emerged as a popular way of transmitting a message.
For instance:
- Visual social media posts deliver 180 percent higher engagement.
- Articles with photographs are rated 94 percent higher than those without.
- Video-integrating blogs draw 300 percent more inbound links.
- Video is 53 times more likely than other web content to achieve a Google First Page ranking.
Creating a good visual narrative, of course, is not as easy as pasting some pictures into a certain copy. There’s real art in making a successful graphic message.
Fortunately, a range of online tools may help storytellers convert their ideas into entertaining presentations, infographics, and other captivating web material for amateurs as well as professionals who want to improve their projects or find new inspiration.
2. Pick Visuals Promoting Sharing
Social networking has revolutionized digital marketing and the manner in which companies interact with their clients. Sharing visual stories is one of the most successful tools businesses use today to reach their customers.
The search algorithm used by Google is now so sophisticated, that many experts suggest that human media affects page rank. After all, what better way to calculate the relevance of a website to its audience than by taking a vote?
Google’s team disputes that social signals form part of its ranking process, but anecdotal evidence indicates that not only do exchange posts increase page views, but social media followers of a brand may also have a major impact on rankings.
But even though social signals are not a direct factor in the ranking, there is still a connection between social engagement and search performance.
Woking on the social media following of your brand can be a slow process, even though the content is widely shared. Yet attracting users organically and strategically is vitally essential to performance.
Google can also detect followers’ quality so efforts to buy large numbers of proxy followers will fail.
Instead, consistently share content, including informative posts, helpful tips, and open inquiries that ignite debate. Although social media affects search ranking, social networks provide their own search functionality as well.
One of the easiest ways to optimize internal search social content is by using hashtags. More than just a passing trend, hashtags allow for search tagging of terms or phrases within an overall article.
Social engagement doesn’t need to come from the social media. Adding social media buttons to content on the website allows users to share it on their own pages directly. Besides that, social networking buttons typically indicate how many people have shared the content already, and high numbers only fuel the enthusiasm of the audience to spread the message, similar to the classic bandwagon effect.
3. Make a visual presentation
Why has video become so popular? It is powerful and successful at delivering a message as well as motivating audiences to act. But what effect does it have on search rankings?
The answer would have been easy a few years ago: It did not. But online video’s growth has pushed Google’s people to account for that in their search algorithm.
The King of Search now admits that video is proof of quality content, and that its popularity can only continue to increase its ranking factor.
Google-owned YouTube is also the second-biggest search engine in the world. The posting of content to the site increases the overall search rankings automatically.
YouTube rates videos by a wide range of factors.
Original videos can be optimized for search by implementing keyword labels that provide search engines with valuable details to identify the primary subject and target audience of the videos. By including videos in metadata such as titles, file names, descriptions, and tags, keywords can be classified in many of the same ways as images.
4. Repost content
Each new post, whether it’s a blog post or a tweet, is an additional hub for frequent search engines. The more a search engine visits a website, the greater the likelihood of a higher ranking.
As original content is repurposed, the same knowledge is customized across different media and for distribution to different markets. One popular approach to repurposing old content is to present it in a video format.
5. Use technical strategies
As every digital marketer will testify, if Google’s web crawlers don’t know what it’s about, you will produce a superior visual display, post it all over the Web, and repurpose it for any market, but it will be for nothing. Optimizing the underlying code of a website tells the bots exactly what viewers can expect from your video.
As stated earlier, metadata factors within the HTML code help web bots to decode content from an image or video. Although tagging visual content is crucial for search optimization, tagging it with the correct keywords is just as essential.
After all, any search on Google starts with some kind of keyword search. YouTube ranking needs similar optimization, but different best practices.
The most effective keywords would not only differ, but the optimal tags and search signals vary from the basic SEO.
At GlobeSEM, our team of professionals can help you implement these strategies to improve your business and attract more customers. We pride ourselves on doing whatever it takes to get the job done, keep clients happy, and keep business booming. Contact us for more information or a free consultation.
