4 Useful Methods to Increase Readability of Your SEO Content

First of all, what is readability?

Readability is an indicator of how simple and comprehensible any piece of written text is. Language interpretation is a very critical aspect (do you use descriptive words or basic sentence construction?), but style, form and fonts all play a role.

Simple and descriptive writing is a vital aspect of search engine optimization (SEO), which can boost your search results rankings.

You want to create material that aligns with your target audience, in addition to the SEO advantages. In this article we will give you some insightful tips to write content that is readable and SEO-friendly.

1. Know your readers.

The target audience has much more to do with readability than you would imagine. The explanation is simple: diverse markets of different age ranges and persons with varying preferences and desires will interpret content differently. For this purpose, web designers and advertisers must often look at the intended audience first and use this as a foundation for delivering successful, understandable content.

Determining your key audience is important. Remember the most important advice I can give you: make sure that your writing is set for your audience at the right level. 

2. Structure your writing.

The structural design of your writing also has a big impact on its readability. If you want to get the best results, follow a solid structure. Dividing your articles into different sections can make writing easier and faster.

Once your content is structured, you can focus your attention on each section separately without spending as much  time to organize your thoughts. An intro, main body and conclusion should be included in each piece of content. You should split the body into multiple sections and write content that will highlight your style and resonate with your audience.

Don’t forget to make the best of your closing section. End the content with a clear appeal for people to take the action needed. The use of brief paragraphs and subheadings can improve presentation of larger pieces of text. It can be useful to include photos and videos too.

3. Make it easy to scan through.

Easy-to-read text in Google’s search results will indirectly land you a higher spot. Additionally, if people enjoy reading your blog they are more likely to buy your product or service. Common phrases, short sentences, and active verbs have a high readability factor for your text. Readability is very significant as an indirect factor: by writing in an easy-to-read style, your target audience is likely to spend more time on your website and do the stuff you want them to do (read, press, sign up, buy).

Often they are less likely to click on other search pages too, because yours will already have their attention. A blog post should have plenty of blank space in it because it minimizes readers’ risk of missing a line and makes the blog post more easily scannable. For the best readability, a simple layout is important, as many people will be reading your blog post.

Use short paragraphs, as many visitors on their smartphones can read your stuff. A paragraph-length of three to five sentences is appropriate in that instance. The use of subtitles, bullet points and pictures can make larger pieces of text easier on a reader’s eyes.

Subheadings increase the flow of the article and make it more readable. Skimmers will be able to scroll down the post and decide which sections they want to see.

Divide tips, suggestions etc into lists. Using bullets or numbers according to list context. If the sequence has to be in a certain order, so use numbers; if not, use bullets.

4. Pay close attention to typography and formatting

Formatting tags such as bold, italics, and underlines can be used throughout the blog. Using those tags greatly enhances the blog’s readability in the right ways. The font size, line spacing and paragraph width are all key readability considerations.

According to experts, the optimal font size for desktops is 16 pixels, but the golden rule here is that you shouldn’t have to lean forward to be able to read the text properly on the screen. Formatting blog posts should make it easier for users to search and easily see what the post is about. Then, (hopefully) they’ll continue to read the whole message. That’s what formatting is all about for readers. It doesn’t matter how amazing the material is– if people don’t find it easy to read, they won’t.

Formatting is also an important aspect of on-page SEO (search engine optimization). And it’s one of the best SEO tricks to learn, so it’s worth paying some attention to. Formatting brings together your SEO strategy and your marketing strategy for content so you get double the benefit for the same amount of time.

Readable text is compelling. Your viewers will click it, read it, share it, and come back for more, and your search engine ranking will climb as a result. That means more clicks, more viewers, and more shares. Create quality, accessible content to have a strong web presence is based on quality and use this content to bring in customers. At GlobeSEM, we can help you increase the readability of your blogs and expanding reach by increasing your search engine results .  You can contact us to get a proposal and a free quote for these services at globesem.com.

keywords: readability, content writing, marketing, blog, seo