4 Useful Methods to Increase Readability of Your SEO Content First of all, what is readability? Readability is an indicator of how simple and comprehensible any piece of written text is. Language interpretation is a very critical aspect (do you use descriptive words or basic sentence construction?), but style, form and fonts all play a role. Simple and descriptive writing is a vital aspect of search engine optimization (SEO), which can boost your search results rankings. You want to create material that aligns with your target audience, in addition to the SEO advantages. In this article we will give you some insightful tips to write content that is readable and SEO-friendly. 1. Know your readers. The target audience has much more to do with readability than you would imagine. The explanation is simple: diverse markets of different age ranges and persons with varying preferences and desires will interpret content differently. For this purpose, web designers and advertisers must often look at the intended audience first and use this as a foundation for delivering successful, understandable content. Determining your key audience is important. Remember the most important advice I can give you: make sure that your writing is set for your audience at the right level. 2. Structure your writing. The structural design of your writing also has a big impact on its readability. If you want to get the best results, follow a solid structure. Dividing your articles into different sections can make writing easier and faster. Once your content is structured, you can focus your attention on each section separately without spending as much time to organize your thoughts. An intro, main body and conclusion should be included in each piece of content. You should split the body into multiple sections and write content that will highlight your style and resonate with your audience. Don’t forget to make the best of your closing section. End the content with a clear appeal for people to take the action needed. The use of brief paragraphs and subheadings can improve presentation of larger pieces of text. It can be useful to include photos and videos too. 3. Make it easy to scan through. Easy-to-read text in Google’s search results will indirectly land you a higher spot. Additionally, if people enjoy reading your blog they are more likely to buy your product or service. Common phrases, short sentences, and active verbs have a high readability factor for your text. Readability is very significant as an indirect factor: by writing in an easy-to-read style, your target audience is likely to spend more time on your website and do the stuff you want them to do (read, press, sign up, buy). Often they are less likely to click on other search pages too, because yours will already have their attention. A blog post should have plenty of blank space in it because it minimizes readers’ risk of missing a line and makes the blog post more easily scannable. For the best readability, a simple layout is important, as many people will be reading your blog post. Use short paragraphs, as many visitors on their smartphones can read your stuff. A paragraph-length of three to five sentences is appropriate in that instance. The use of subtitles, bullet points and pictures can make larger pieces of text easier on a reader’s eyes. Subheadings increase the flow of the article and make it more readable. Skimmers will be able to scroll down the post and decide which sections they want to see. Divide tips, suggestions etc into lists. Using bullets or numbers according to list context. If the sequence has to be in a certain order, so use numbers; if not, use bullets. 4. Pay close attention to typography and formatting Formatting tags such as bold, italics, and underlines can be used throughout the blog. Using those tags greatly enhances the blog’s readability in the right ways. The font size, line spacing and paragraph width are all key readability considerations. According to experts, the optimal font size for desktops is 16 pixels, but the golden rule here is that you shouldn’t have to lean forward to be able to read the text properly on the screen. Formatting blog posts should make it easier for users to search and easily see what the post is about. Then, (hopefully) they’ll continue to read the whole message. That’s what formatting is all about for readers. It doesn’t matter how amazing the material is– if people don’t find it easy to read, they won’t. Formatting is also an important aspect of on-page SEO (search engine optimization). And it’s one of the best SEO tricks to learn, so it’s worth paying some attention to. Formatting brings together your SEO strategy and your marketing strategy for content so you get double the benefit for the same amount of time. Readable text is compelling. Your viewers will click it, read it, share it, and come back for more, and your search engine ranking will climb as a result. That means more clicks, more viewers, and more shares. Create quality, accessible content to have a strong web presence is based on quality and use this content to bring in customers. At GlobeSEM, we can help you increase the readability of your blogs and expanding reach by increasing your search engine results . You can contact us to get a proposal and a free quote for these services at globesem.com. keywords: readability, content writing, marketing, blog, seo
5 Essential Guidelines for Content Writing
5 Essential Guidelines for Content Writing 1. Plan your blog post by selecting a subject, creating a diagram, conducting research and reviewing information. Try to pinpoint what your followers want to hear and learn about, because after it is released your article will continue to get traffic. When you have your idea, make sure at this point that you review Google’s front page and your key competitors to see if you can build on what’s out there. If you can not write a post of high quality which is better than theirs, don’t bother! You don’t need to be an expert on the subject, but to make sure you add value, you need to do your research. While you’re doing your research, keep a notebook handy where you can take down the key points and outline your subject. Okay, if not a notebook at least keeps a doc tab open on Google. I like using Google Docs, because I don’t have to worry about losing it, unlike using a notebook. You should sit down to write your article, now that you have the outline. Generally speaking, I like having it directly on my WordPress dashboard. If I don’t have to copy it and paste it from somewhere else later it saves a lot of time and extra effort. 2. Create a headline which is both insightful and catches the attention of readers. If you don’t have a compelling title then there’s a strong chance your blog post won’t be read or shared. This is why the title of your blog post is critical for the article’s success. Headlines are the first idea a reader gets from your blog post. They influence search results, open email rates and social sharing. E ffective headlines increase circulation. A bad headline will prevent your blog from being found by any potential viewers. Once you’ve gotten past the title, the content of the post will flow with ease. Therefore I suggest you compose the title first, before the introduction and description. You’ve got a very small amount of text to make a very large impact. So don’t underestimate the strength of a strong headline! Write simple, informative headlines and make use of rich keywords. Always ensure that meta descriptions are informative too and expand on the subject of your article in addition to a brilliant headline. 3. Organize your post by splitting it into headings and shorter paragraphs. This will make your post read and look more elegant. For blog posts, formatting is super essential. Nothing is worse than reading a blog post which is just one big paragraph. Most of the time people skim through the material until they actually decide to read it, so we always suggest breaking with subheadings of your post. Another fast tip is to make use of shorter paragraphs to help your readers move through your article. People tend to review blog posts until they make up their mind to read them, which means you need to make sure that your knowledge is outlined effectively. That way they will see immediately that their time is worth your message. Apart from subheadings, lists of the bullet points are fine because they are easy to skim over. Proper formatting is another way to save time when revising. Much like style and sound, consistency is needed in the formatting and structure. Subheadings will help your readers see your post’s main topics, and help you stay focused and collected while posting. The short sentences can be read even better. Long sentences can hinder comprehension. It’s tougher to read when the paragraphs are too big. 4. Add lots of images. A simple picture has the power of making a boring post a lot more fun and entertaining. A subject you can’t describe with words can be achieved with one graphic or photograph. In addition, it removes the monotony of words and gives the reader a stimulating visual break, keeping them entertained for longer. Believe it or not, your followers will not spend more than 2 seconds on determining whether to click on your post or not. If you want good results, then you need a strategy. Adding to your article an eye-catching featured picture is a perfect way to earn more views, likes and interaction. Use photos to make your blog pages pop! Humans are visual. Adding imagery along with your blog post has a huge impact. Do you own a Pinterest account? In addition to promoting your blogs through the various social media platforms, you can also pin posts with photos, providing another route for visitors to your website. 5. Optimize for SEO (search engine optimization). 51% of all of the traffic to your website comes from organic search results (which refers to traffic coming from search engines.) This is all a result of SEO (search engine optimization). You must add a focus keyword, add a title with the keywords and add an SEO title and meta summary as well. Your text needs more than 300 words, too. But I’d recommend that you limit your word count to at least 1000 lines. Additionally, the photos in your article need to be optimized properly too. Make sure they are the right size before you upload them, and have descriptive names. Stay on top of your SEO-friendly content by tracking your efforts. Google Analytics is a simple and free way to track your page visits, as well as the total user time spent. To get an idea of how users connect with your website after landing on your page, review items like your bounce rate and time on site. If there is a low average time spent on the website, and you see a high drop off, that’s an indicator that your content was not important to what they were looking for or, worse, was not interesting. Take into consideration the amount of media exchanges (shares, comments, etc.) to get an understanding of the post’s virality. Both SEO and content writing are key pieces to the puzzle, so it’s crucial to use professional strategies for both
5 Key Tips For Making The Best Logo
5 Key Tips For Making The Best Logo and Building Brand Identity A logo may be the absolute most significant visual association a brand makes with clients. It distinguishes the organization or association and sets the tone for interactions with clients. Every aspect of a logo’s design is important because it tells users what a company is all about. Everything from the colors to the shapes to the words says something about the brand it represents. In this blog, we will go through a list of the most essential factors that go into creating an effective and elegant logo. 1. Simplicity sells! The best logo designs are minimal, simple, classic and easy for users to understand. It’s best not to use more than 4 words or 30 characters, three or less colors, and more than one effect or design trick. You want the user to get the point at first glance without putting too much thought into it. Your logo creates a client’s first impression of your brand, so you want it to speak the loudest while saying the least, in order to captivate the viewer. Look at some of the biggest brands’ logos, like Nike, Apple or Google for example. They are neat, clean, classy, clever, eye-catching and memorable. 2. Know your brand! Your logo specs volumes about your mission and what you’re all about, so want it to be an accurate and powerful representation. Your logo is meant to entice customers to come back again and again and again— how can you accomplish this most effectively? By establishing brand identity, a theme or building off an idea that speaks to the essence of your business. Define and encompass your brand vibe then put it into a picture. Be authoritative and literal. Make sure your logo fits your organization. Some companies demand more seriousness and some allow more creative freedom. It all depends on what your brand is all about and the picture you want to paint. Put yourself into the shoes of a customer who has never heard of your brand, and try to seeing your logo from their perspective. Does your logo give a clear idea of what your brand is? Write down what your company, brand and market are all about, then build something visual with these ideas. What inspires your brand and your customers? What is your mission and what is the future of your company? How do you want your company to be perceived? All of these are factors in the creation of your logo. 3. Make an impression! Your goal is to entice and impress customers, so make sure your logo is unique and stands out. Don’t be lazy or steal an obvious idea. Use your noggin to come up with a list of logo ideas and then narrow it down to which one is most powerful and unique. You want to leave an impression that draws people in and makes you the obvious choice in a sea of competitors. You want your logo to be straightforward and easy to understand, not confusing, overly busy or vague. Bright and bold colors can grab a person’s attention, but can just easily deter them. It’s all about style. There is a science behind colors and aesthetics. You want your logo to fit your brand. Some companies logo’s include words; some are just a graphic. A combination logo includes both a symbol and a company name. However, a picture can be worth a thousand words! A perfect logo tells the company’s name without using words. This will also speak volumes about your company’s brilliance and effectiveness. It is helpful to look at successful companies logos for inspiration and artistic direction. Brainstorm and think outside the box. Don’t be afraid to be bold and try new ideas. Patterns, contrast and shapes can make your logo pop. 4. Be careful with your fonts! There is a whole psychology around which font to use. A font can make or break a logo, so it can be an arduous process choosing which one is best. It is useful to test out all of your options until you find which one works for you. What message are you trying to send? Your font tells a lot about the personality of your brand. How do you want your company to be portrayed? Avoid using gimmicky and overly playful fonts, because if the typeface doesn’t speak for your brand, it will send the wrong messages to your customers. Overly playful and cartoonish fonts can be misleading and uncharacteristic to your brand. On the other hand, overly boring fonts can cause a potential customer to quickly lose interest. It’s best to play around and find a happy medium to create your specific brand identity. Color is key for a quality logo but the logo should look just as effective in black and white. There is a fine line between too much color and not enough. Once again, minimalism is key. Paint a picture that is subtle, inviting and eloquent, not overtly loud, overcomplicated or unoriginal. 5. Ask for input and feedback! What you like the most may not be THE best. It’s a good idea to show your potential logo to someone who’s opinion you trust, and perhaps get a handful of opinions before submitting your final result. A little bit of advice can go a long way, so don’t be shy about asking for input. It could potentially change the course of your entire logo design concept! Find friends, family, or colleagues who you can trust for criticism, improvement or ideas. Never present just one option; try a few different logos. Sometimes you have to try a lot of different ideas to find out which best. Learn to handle disappointment and criticism with respect and humbleness. Positive or negative feedback, it’s all constructive and for your benefit and growth. At GlobeSEM we can promote your product or services and increase the engagement to capture large audiences by creating the logo of your
The Top 7 Most Useful Email Marketing Strategies to Maximize Growth and Profit Using SEO
What is email marketing and why should you use it? Much like SEO optimization, email marketing is a highly effective and efficient digital marketing strategy. Any email that’s sent to a potential customer or current client is considered email marketing. Email marketing is meant to build trust, raise brand awareness, maintain customer loyalty, get repeated business, and acquire new clientele. It is also a fantastic way to advertise products, services, deals, and promotions. In this article, we will give you a comprehensive guide of the most important and effective ways to boost your success using email marketing. The reason why you should concentrate on email marketing is it permits you to connect and interact with your customers. Successful email promoting methods can help your business a great deal. Your business can grow better associations with your clients, and thusly, produce more deals and income. Regardless of what sort of business you run or how long you’ve been running it, our best email advertising strategies can and will work for you. 1. Optimize Emails for Mobile Viewers In this day and age, more and more people check their email using their mobile device. At least 99% of consumers check their email daily. Email is the #1 way to communicate. Email is safer and more consistent than social media, which could be deleted or suspended for no apparent reason. On the off chance that your business isn’t adopting the “mobile-first” attitude, you are not just losing the chance to construct a relationship with your clients, but also the chance to increase your sales. Over 55% of emails are seen on mobile devices. On the desktop, only 19% are opened. If you don’t optimize your emails for mobile, 80% of users will delete them. 2. Grab the Attention of the Email Viewer People want to feel special, to feel a connection, and to feel valued in order to give their trust to a business. How can this be accomplished in an email? Creating the right kind of personalized emails can change your whole business. If your messages are conventional and generic, you might be losing clients. One way to personalize emails is to use the customer’s first name in the subject line and email content. You can also use other data the customer has provided to be more personable and grab their attention. Simplicity works best. It is important to keep your subject line straight to the point, but also personal, creative, and alluring. This could include exclusive offers or promotions. In the body of your emails, make sure your content is remarkable and amazing to keep your subscribers interested. 3. Grow Your Email List There are many ways for your business to expand your email list, including referral programs, sales, and freebies. You can add a subscription bar to your landing page where users can sign up. Popups and surveys are also effective ways to gain subscribers. As an advertiser, you must ensure that you’re continually adding new contacts to your email marketing so you can keep your numbers going up. Social media is another way to get people to sign up for email subscriptions while promoting your brand. 4. Add Images To Your Emails In email marketing, images mean more than words. One of the best ways to grab someone’s attention is through images, so make sure to load up your emails with some eye candy. Many users don’t want to read, so instead, they skim emails to get a general sense of what it’s all about. Using colorful and aesthetic graphics and buttons is an amazing way to appeal to customers. Use file optimizing tools to make sure that your images load quickly because users do not like to wait. Their attention can be lost fast. Also, remember to make sure your images are formatted for mobile view! 5. Find Your Target Audience Digital marketing achievement begins with realizing how to discover your intended interest group. All things considered, how can you start making content before you know who your crowd is? Good content marketing requires a significant time investment. You can’t bear to burn through that time with content that isn’t totally centered around your target market audience. You have to discover who your customers are. Finding your target audience will help you concentrate on making extraordinary content as well as on making the correct content. It’s better to make content that sets up you as an expert in your industry, instead of making content for its own sake. Before you can create content that resonates, you must know your intended audience (as well as who they’re not). This targeted audience should ideally connect these three things: your product or service, your main audience demographic, and your company’s fundamental mission. 6. Add a call to action It helps to use a sense of urgency in your emails to get customers to act, not just think. A clever subject line may improve your open rate, but you’ll need a call to action to get results. A call to action can be as simple as a link to purchase a product or to book an appointment, or even an invitation for questions from a customer. It’s helpful to give the customer a reason to act now, such as a limited time offer, sale, or expiration date so that they don’t want to miss their chance to profit. 7. Collect Email Addresses In Your Store If your company has a brick-and-mortar establishment, a useful way to expand your email list is to interact with customers face-to-face. You can create a membership program for customers to sign up at the counter in order to promotional points, discounts, coupons, or a daily/weekly newsletter. This is a smart and simple way to stay connected to your customers, keep them loyal to your business/product(s), and increase your business’ email database. How can GlobeSEM transform your business? There are many ways to use digital marketing and SEO tactics to increase your brand awareness. Our expert team
5 Amazing Ways to Use Local SEO To Improve Your Business
What is Local SEO? Local SEO is similar to Search Engine Optimization, in that its also a way to affect the visibility of a website or a web page in a search engine’s unpaid results (SERP- search engine results page), often described as natural, organic or earned results. It helps businesses promote themselves to local customers at the same time they’re looking for them online. This is achieved through a variety of methods, some of which differ greatly from what’s practiced in standard SEO, and some of which are way easier to manage. How is Local SEO different from SEO? Over the years, Local SEO has evolved to create a targeted online marketing approach allowing local businesses to show up in SERP based on local search signals. This creates a difference from broader organic SEO which prioritizes relevance of the search over distance of the searcher. Local SEO is an incredibly effective way to optimize the online presence of a company/brand by attracting business from relevant local searches on search engines such as Google, Bing, and Yahoo, other sites like LinkedIn, Angie’s List and Yelp, and social media channels like Facebook. According to Google, 46% of searches have a local intent. When a person types “near me” with their search query, local results are shown. The same thing happens when a search query is made in a map area. The Importance of Local SEO A website is a crucial way for a business to market to its customers, communicate and generate brand awareness. The higher visibility a website has, the more customers it can get. Therefore it is important to increase the number of avenues a website has to get viewers, and SEO optimizes the number of people who are led to the website. Local SEO allows people in a business’s area to find the business’s website more easily by filtering search results to make local websites the most relevant. Websites such as Yelp, Facebook, Google Maps are websites that show local results, generating more traffic for a business’s website. Most people use Google to search for local businesses. How to Use Local SEO to Improve Your Business Local is a combination of SERPs and map rankings, and how those perform can depend if your business is a service or location. Focus on on-page SEO first and using structured data. Major search engines use rankings to determine the relevance of websites in search results. You can increase your website’s ranking by quality of citations, number of reviews, amount of content, keywords, and followers Build your business’s reputation, credibility, and visibility by getting reviews and feedback from customers or clients on your business’s third-party review websites, such as Yelp, Facebook, and Google Maps. These reviews can drum up business. Clients will almost always choose a business with a 5 star rating over a business with a lower rating. Having a high rating also increases your search result relevance. Don’t forget NAP (name address phone number). Customers can find your business easier and SERP- search engine results page can be optimized by listing the address, phone number, and city whenever possible. Make sure this information is consistent anywhere it’s posted. This will make it easier for local customers to discover your business through their search results. To increase search result relevance, optimize your business around your primary location. Accuracy and consistency are very important, so make sure all of your information is the same anywhere your business has a listing. Clients often search for businesses in their area by using Map searches (Google Maps, Yelp, etc.). If your business is registered with its address on these websites, potential customers can easily discover or locate your business simply by seeing it on their map search results. Many people in a community prefer to support local businesses in order to keep their community, neighborhood or city alive and thriving. Local SEO is a great way to get local visitors to support your business. Claiming and optimizing your Google My Business listing is the most essential part of local SEO. Google My Business is a free and easy-to-use tool for businesses to manage their online presence across Google, including Search and Maps. You can do this here by creating a new business or claiming an existing business. Enter your business’s name, address and exact location, then choose a category. Then enter your business’s phone number and website. Next, verify your listing. After you’ve completed all of those steps you can proceed to further optimize your listing by adding more categories, photos, listing your hours and individual services you offer, etc. Next, repeat the process on Bing Places, Bing’s equivalent of Google My Business. Although Bing Places is only 1/10 as important/effective as Google My Business, it only takes a few minutes to set up your profile so its still something worth doing. Millions of iOS users still use Apple Maps since it’s the default map application on iPhone, so make sure to claim and optimize your business listing on Apple Maps too. How can GlobeSEM transform your business? There are many ways to use digital marketing and SEO tactics to increase your brand awareness. Our expert team at GlobeSEM has years of practice in reputation management. These services include: Maintaining a uniform look across all your social media platforms Increasing your social engagement Creating and monitoring custom hashtags and mentions Posting regularly Creating high-quality content for your website Generating organic website traffic At GlobeSEM, we know that your business is your passion and you need someone you can trust to keep your brand awareness in check and your company’s reputation running smoothly. You can contact us to get a proposal and a free quote for these services at globesem.com.
Discover How to Accomplish Brand Awareness With SEO: 3 Ways to Transform Your Business
[flexy_breadcrumb] What Exactly is Brand Awareness? Brand awareness is about how often your brand is correctly associated with your product or service. If your brand is often recognized by potential customers, then you have great brand awareness. A good example of brand awareness would be when people often say things like, “I need a Band-Aid!” when they actually mean, they need a bandage! Many other brands make bandages, but Band-Aid has been the most successful at marketing their business enough to become a household name. If people are very familiar with your brand, and you have better brand awareness than your competitors, the more likely they are to trust it and purchase it. When you stand out above your competition, efficiently grow your audience, and help your business generate more leads, you will gain higher sales and find and keep loyal customers. 3 Ways You Can Transform Your Business Step 1: Building Brand Awareness Is it even possible to create brand awareness and receive lasting recognition in your niche or market? When so many competitors and business owners have the ability to buy high-priced advertising, like flaunting their product on all the billboards in town, is there another way to increase exposure and your brand awareness without breaking your budget? Proven SEO tactics have shown that social engagement can improve your rankings in search results, which boost your visibility, and ultimately build your brand awareness. Creating professional, high-quality social media profiles, and coming up with good plans for digitally marketing your product, is essential to achieving high levels of brand awareness for elongated periods of time. Step 2: Properly Analyzing and Measuring Your Level of Brand Awareness To stay ahead of your competition, you must keep tabs on how your business is doing in the eyes of your loyal customers- and your potential customers. You must be able to measure how well your marketing strategies are working and fix what isn’t working. Here are some common brand awareness tactics that you should be measuring and monitoring regularly. Keywords Branded keywords are words or phrases that contain your business’s name or your product. When people search for these words on popular search engines like Google, Bing, and Yahoo, you want your company to be the first one that shows up. Analyzing your website’s online traffic and figuring out which branded keywords help drive traffic to your website is essential to measuring your brand awareness. Blogs Posting blogs regularly to your website can help drive the volume of traffic because the more pages your website creates, the more likely your website will perform well. The more content you have, the more likely you are to generate shares, comments, and likes, which drive your engagement up. Surveys It might seem old-fashioned, but there is most definitely still value in customer polls and surveys to figure out just how your customers are feeling about your brand. Positive or negative results from consumer surveys through different periods of time can help you accurately determine the success of your campaigns regarding brand awareness. Step 3: Managing Your Online Reputation To maintain control of your business’s online reputation, you must have a plan. It is a repeated process of monitoring your audience and engaging with them frequently to shape a good, trustworthy perception of your business. There are many ways to use digital marketing and SEO tactics to increase your brand awareness. Our expert team at GlobeSEM has years of practice in reputation management. These services include: Maintaining a uniform look across all your social media platforms Increasing your social engagement Creating and monitoring custom hashtags and mentions Posting regularly Creating high-quality content for your website Generating organic website traffic At GlobeSEM, we know that your business is your passion and you need someone you can trust to keep your brand awareness in check and your company’s reputation running smoothly. You can contact us to get a proposal and a free quote for these services at globesem.com.
5 Steps to Growing Your Business Through Social Media
[flexy_breadcrumb] In today’s day and age, Social Media can usually be one of the most vital parts in the process of growing your online businesses and digitally marketing. It can be confusing in the beginning when you’re taking your first steps to create your Social Media accounts. Sites like Twitter, Instagram, Facebook, and Youtube are essential tools to attract customers to your website, and grow your business and search engine ranking. Step 1 : Creating Your Social Media Accounts Having Twitter, Instagram, Facebook, and Youtube accounts, if not more, to showcase your business is essential in 2020 if you want your website to get lots of traffic and rank high on Google and other popular search engines like Bing or Yahoo. When you first create your social media business accounts, make sure to have a clear call to action in the biography of your profile. Tell your customers exactly how you can answer their questions and solve their problems. You should make your profiles aesthetically pleasing and congruent with the theme of your website. Make sure you add links to your website and contact emails or phone numbers. Step 2: Modeling Your Profile After Others in Your Industry A good way to figure out what kind of content you should be creating on your social media accounts is to look at other people in these industries and model your posts after theirs. See how they interact with their followers. You can also follow the people that follow them and like their posts so that they see your profile and follow you, since they will be able to see that you are posting similar content. Once you start gaining an audience, you can use the analytic features on your account to see who exactly is engaging with you and then you can gear your content in a direction to cater to them. Adjust your posts based on their age, gender, and the things that they like. Step 3: Sell Your Product If you do not keep your followers engaged with you, social media sites like Twitter and Instagram will not show your followers your posts as often, because their algorithm ranks the importance of your content based on how much engagement you are getting. To keep up the engagement on your social media accounts, you must post often and generate a lot of comments and likes on all your tweets or pictures. You should be promoting your product constantly, and you should have a clear message of what you are selling. Post about what you have to offer on a daily basis. Step 4: Grow Your Followers Organically Some people may turn to buying fake followers or fake reviews in order to make their business look more desirable and popular. While this could work temporarily, it is actually a really bad idea. These fake followers will not generate any engagement for you, and they will drive your engagement rates into the ground. If you have 10,000 followers and only 100 of them are real, social media sites like Instagram will be able to see that out of 10,000 people, only around 100 people or less are actually interacting with your content. Their algorithm will think that your followers do not like your content, which inherently means that it is not good content. They will not show your posts that you spent hours working on to new potential followers, or even people that already follow you. It’s much better to grow your followers organically as to not mess up your engagement rates. You will be able to see the analytics of the real audience you have naturally gained on your pages, and garner information about them to better strategize how to continue to grow your company and social media pages. Step 5: Taking Advantage of SEO It can be extremely difficult to keep track of all your social media accounts and maintain good engagement and interaction on every page promoting your business. Along with all the other SEO services we offer, like getting you more traffic on Google, figuring out what is keeping your website’s visbility down, and updating your website to keep up with changing algorithms, GlobeSEM can manage your social media accounts as well. Here at GlobeSEM, we have professional social media writers and designers that work hard to make sure that your business looks professional and your content is at its highest quality and reaching its maximum potential. We guarantee that if you use our top expert services, your social media engagement rates will go up drastically and we will help you drive much more traffic to your website than before. It can be intimidating and overwhelming to run your social media accounts all on your own while trying to maintain your business at the same time. Leave it to professionals you can trust who will help grow your social media followers organically and drive your engagement rates up naturally.
Why You Need Forensic SEO
[flexy_breadcrumb] What is Forensic SEO? Forensic search engine optimization (SEO) isn’t exactly like the SEO you may already know about. It’s sort of like being a detective when it comes to collecting clues or evidence to improve traffic to your website. It is hard, detailed analysis work that should be left up to professionals, like our team at GlobeSEM. Hacking, technical glitches, or other content barriers can cause major issues for SEO. It takes an in-depth analysis to cover all the aspects of your website. This includes the most prominent elements and even the minor ones. Forensic SEO helps to track what is particularly causing your site’s ranking to go down. Black-Hat SEO practices are more common than most people would be aware of. Sometimes it is not the website owner’s fault, and when you see your website ranking falling, it can be an extremely stressful and scary situation to be in. If you are ranking high for years and suddenly all your progress is lost, it will take good, White-Hat Forensic SEO to solve your problem and regain visibility to your site. How is Forensic SEO Different? Regular SEO is, at its core, about developing and bettering your SERP visibility and rankings. It works to improve your ranking but it does not focus on finding what could potentially be keeping your website from ranking at the top. However, Forensic SEO handles the task of looking for what exactly is preventing your website from ranking higher. Forensic SEO digs back as far as possible historically to find issues that could be years in the past. If you have been frustrated over your website ranking for a long time, there could be some issues that are too difficult for you to find on your own. If you panic and implement your own fixes without considering the potential effects, you could seriously corrupt the visibility of your website even further. That is why GlobeSEM is the perfect agency to do your Forensic SEO, dig deep, and diagnose the root cause of your website ranking dropping. The Importance of Forensic SEO Forensic SEO is extremely helpful because it finds the core root of the issue that is holding your website back from high visibility and rankings for your website. It’s a form of SEO audit that is not about optimizing but instead deals with sites that have lost ranking. It restores the lost rankings. It is a very lengthy process, but it can absolutely save your business. Without this service, you would never know what barriers are keeping your site from ranking higher. If you have a sudden loss in rankings, it could be for a number of different reasons. Normal SEO does not deal with finding the root of your website lacking visibility. You could have a penalty, or there could be an algorithmic dampening effect, like Penguin or Panda. Google’s algorithms are constantly improving and it can be very difficult to figure out what is causing your issue. It is of critical importance to figure out what exactly ruined your website’s visibility. Cloaking, spam-related penalties, and other Black-Hat SEO tactics can result in your ranking dropping drastically. How Can Your Website Recover? Finding the root cause for your low ranking in your diagnosis is a grueling and lengthy process. Many website owners can not get past this first step on their own. A misdiagnosis could cause your problem to escalate. If you have a penalty, Google Webmasters will notify you. But if you never receive that notification, that means it is probably a case of an algorithmic dampening. It’s extremely important to understand the difference between penalties and dampening. GlobeSEM is able to find the root cause of your issue and develop a recovery plan. Whether your website is penalized or if it is an algorithmic dampening, we will be able to take the necessary corrective steps to resolve your issue and begin boosting your ranking again. After we pinpoint the problem and start the recovery process, once your website is re-crawled, your visibility will once again improve. Determining the exact cause and nature behind lost rankings is vital to the success of the curative function. Our Top-Rated Forensic SEO Services Can Save You Lost search visibility can be due to a number of issues, or even a combination of them. We will look into data assessment, accessing developer changelogs, looking at hosting changes, site integrity, Black-Hat SEO, external factors, and known changes to Google’s algorithms. We will flip over every stone to assess exactly what is causing your ranking to dip. Our process is thorough and comprehensive, and our tactics are tried and true. Our professional methods can turn your issues into opportunities. At GlobeSEM, we understand that your business could seriously be suffering from penalties, dampening, or Black-Hat SEO tactics gone wrong. You could lose all your customers, your business, and all your investments. We are passionate about our industry. We recognize that every SEO action we take has repercussions. We have a huge responsibility and we know that our services will have a great impact on your business and your life. It is important to avoid the downsides of bad, Black-Hat SEO. It could take months or sometimes even years to recover from these issues. Our practices are honest and will help you bring customers to your website, driving traffic organically and preventing you from any penalties or dampening in the future. We stay on top of changing algorithms to make sure that you have the best SEO possible so you can become one of the number one ranking websites in your niche or industry.
How SEO Works to Improve Your Web Traffic and Change Your Life
[flexy_breadcrumb] What is SEO? SEO, or Search Engine Optimization, is a process designed to drive more traffic to your website. It is the result of improving your website and ultimately getting free and organic web traffic. This excludes paid advertisements and display advertising. Search engines are like answering machines, and their purpose is to organize the content on the internet so that the searcher may find the most relevant and efficient answer to their question. If you want to show up on the Search Engine Results Page, it is important that you must be the first result. How do search engines work exactly? Search engines use little AI robots to scour webpages for information and data. We call these robots “spiders” or “crawlers” because they crawl and look for newly updated content. They look over the code for each URL that they find. Next, they store the content from the webpage and organize it in an index. After a page is indexed, it’s able to be displayed as a result of relevant questions. Google fetches a few webpages and then follows the links to find new URLs. How can I rank high on Google? Rankings in SEO refer to the position of your website on the results page of a search engine. This could target many distinct types of searches, including image search, news search, or video search. SEO knows how search engines work, how to predict the changing behavior of popular search engine algorithms, what people are searching for, and who is searching for what. Imagine ranking higher than all the other competitors in your niche on Google or Bing. What better way to promote your product and ensure that you have consistent website visitors? These new visitors can potentially turn into loyal customers if you are able to provide them with the right solution they are looking for. You don’t need to spend hours and hours creating content, you just need to optimize the likelihood of engagement on your website. GlobeSEM can help you do exactly that! Our top-rated tactical services can help you climb up search results and generate more visitors and sales for your business than ever before. We use quality backlinks and the right keywords to determine what will make sure that when someone searches for a product or service, your page is in one of the top 3 ranking spots. We make sure that your website is found on every popular and successful search engine. Google, Bing, Yahoo, and other leading search engines don’t disclose the algorithms they use to rank website pages. They use very intricate mathematical problems to interpret what website a user is looking for. At GlobeSEM, we have studied many different and elaborate approaches to optimize results on these search engines for years, and we have come up with a formula for success. No tricks, no manipulation – we just know what works. White Hat SEO vs. Black Hat SEO There are certain ways to manipulate Google’s algorithm to think that your ranking is higher than it really is. You can exploit loopholes in Google’s algorithm that can lead to improvements in rankings without really doing any work at all. While a few of these tactics technically produce results, they don’t last. Using doorway pages, keyword stuffing, practicing negative SEO, and content automation are all Black Hat SEO practices. Google is constantly improving its algorithm to provide better results. This means that sites using black hat strategies are at risk for losing their rankings every time there’s a new update — which means this is a short-term approach compared to White Hat SEO. White Hat SEO is honest. The traffic is organic, the content is quality and the backlinks are real. There is no cloaking or manipulating search engines to pretend to be a different site than it really is. The site-owner should strive to provide quality content to resolve people’s issues, creating natural backlinking. Using schema, site responsiveness, internal linking, useful and quality content creation, and user experience design, are all White Hat SEO strategies to create better-ranking results than your competitor. Using Social Media to Drive Traffic Naturally In the age of Social Media, we must take advantage of tools like Twitter and Instagram to drive customers and traffic to our business webpages. Some people think that buying followers is a good way to trick people into thinking that your business is popular or successful, but doing so will actually drastically lower your engagement rate, because these followers are not real, so they can not engage. This will, in turn, lower your ranking. It’s smarter to gain your fans and followers organically, even if you are starting at zero. There are many tactics to up your engagement rate and promote your business through these websites. If you’re just starting out, you should spend time posting pictures or tweeting every day, modeling your content based on people who are already successful in the same business. You can engage with their followers, who will see that you are creating similar content, so they will follow you too. You can then use analytics on these applications to view who is engaging with you and change your content to suit their needs. You must provide them with a solution to their problems. Why GlobeSEM? What sets GlobeSEM apart from other SEO competitors? Our staff has been working in the SEO business for over 15 years. We have experience with many different clients from all types of industries. We have many proven tactics and strategies that have helped businesses increase their revenue with great results.
Is Search Engine Submission Necessary?
The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on. For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm. With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often. It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest. Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it! You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon. Consider it your beginner’s map to Internet marketing profits. 1. Choose a targeted market The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy. Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy! 2. Develop a Product Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online: a. You create your own exclusive product. This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to. Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done. b. You buy the rights to a product or you JV for an offline product. You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee. c. You join an affiliate program. If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale. If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to