A brand strategy is a long-term plan for developing and positioning a brand in the marketplace.
It encompasses a clear understanding of the target audience, the brand’s unique selling proposition, and the competitive landscape.
Brand design is the process of creating a visual identity for a brand.
It encompasses everything from the brand’s logo and website to its marketing materials and packaging. A well-designed brand will help businesses to:
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Brand identity is the outward expression of a brand, including its name, logo, visual design, and messaging. It is what consumers see, hear, and feel when they interact with a brand.
A strong brand identity will help businesses to: